On the first day of his Florida vacation last July, John Zeiger got
a call from work telling him he'd been laid off from his
systems-analyst job. "Guess I'll be a male model now," the fit,
42-year-old Telford, Pa., man announced, capitulating to his wife's
longtime exhortations to make money with his smile. And just like that,
a victim of the recession began to reinvent himself. Zeiger, who has
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